Press Release
  • July 28, 2017

JENCARLOS RELEASES NEW SINGLE “DURE DURE” WITH DON OMAR

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DURE DURE IS RELEASED IN PARTNERSHIP WITH ZUMBA® WHO PREMIERED THE SONG TO THEIR INSTRUCTOR NETWORK (ZIN) WITH AN EXCLUSIVE COREOGRAPHY

THE SINGLE AND VIDEO ARE NOW AVAILABLE ON ALL DIGITAL PLATFORMS

Miami, FL (July 28, 2017) – Multi-Platinum selling singer/songwriter JENCARLOS releases new single “DURE DURE” alongside the king of reggaeton DON OMAR. This new single is a follow-up to the talented Cuban-American artists’ previous hits “Pa Que Me Invitan”, “Baby” and “Bajito“; all of which reached Double Diamond, Platinum and Gold certification status across Latin America and topped airplay charts in Puerto Rico and other countries.

DURE DURE is a reggaeton/pop blend with hypnotic guitar riffs, hints of dancehall and an imposing low end. This new single was produced by DVLP who has captained chart topping hits for Eminem and Lil Wayne and the IAMChino/El Chacal/Pitbull/Yandel standard “Ay Mi Dios.”

The music video was directed by Carlos Escobar who brought the video to life behind the setting of a 1990’s Soap Opera. The video stars Jencarlos, renowned actor/comedian Bobby Lee and Zumba creator Alberto Perez as they become infected with the sounds and dance of Dure Dure.

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