Press Release
  • June 1, 2018

JUANES Releases New Single “PA DENTRO” – With An Innovative Video

 

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JUANES Releases New Single “PA DENTRO”

– With An Innovative Video Utilizing Visual Fine Arts To Celebrate The Diversity Of Female Beauty And Support Inclusiveness & Empowerment Over Objectification

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Following his groundbreaking work on Latin Music’s first major/award-winning visual album, Latin Rock’s leading global ambassador continues to push the boundaries of visual innovation in the genre, while spotlighting the creative community, art institutions and folkloric sounds of his native Colombia 

“Juanes’ ‘Pa Dentro’ Video Will Make You Look & Think Twice” – Billboard 

Following a two-year artistic focus on the recording, filming and critically-acclaimed worldwide touring of his groundbreaking “Mis Planes Son Amarte” visual album project, twenty-five time Grammy/Latin Grammy winning superstar Juanes has just released his new single “Pa Dentro” as the start of his next creative chapter.   Musically, the song is one of Juanes strongest explorations yet of his signature approach of poetic wordplay that often stretches between double meanings, with a unique fusion of contemporary music and the Africa meets Caribbean rhythmic melting pot of folkloric Colombian sounds. Pa Dentro” is produced by Sky & DVLP, and co-written by Juanes, Camilo Echeverry, and Mau Y Ricky as metaphoric interplay between poetry and erotica.

 

Having deepened his love of exploring how music and visuals can be paired with Mis Planes Son Amarte, Juanes now pushes that envelope further with the innovative fine arts imagery of the stunning “Pa Dentro” video. While the video flow does not follow a traditional storyline, instead utilizing a serialization of images based on different song lyrics, the work does have one very deliberate theme.  With Latin music videos far too often choosing to objectify women, Juanes instead wanted to celebrate female diversity and sensuality of all shades, shapes and sizes – and turned to young women from Colombia’s dance and visual arts community to further support drives toward inclusiveness and empowerment,.   Simultaneously, the video also celebrates artistic and cultural landmarks of Medellin, with film locations including: Museo de Arte Moderno de Medellín (MAMM), Comuna 13, Parque Biblioteca Belén, Parqueadero de la Antigua Clínica Saludcoop, Edificio de Teleantioquia en Plaza de la Libertad, Museo de Arte Moderno de Medellin (MAMM) sede Ciudad Del Río, Bolera de Belén and Bar Bolívar.  The “Pa Dentro” video was filmed with the support of French directors Greg and Lio, producer Doomesday and local Colombian producer 36 Grados.

 

Connect with Juanes through: http://www.juanes.net, Twitter, Facebook, & Instagram

For more information about Juanes, please contact: John Reilly at 212.878.5076 / jreilly@rogersandcowan.com

Or Monica Escobar (Spanish Press) at 213.617.3624 / monica@the3collective.com