Press Release
  • June 30, 2017

New J BALVIN Single “Mi Gente” With Willy William Has Virally Exploded Overnight

The New Video, Also Starring Gianluca Vacchi,  Has Quickly Surpassed Five Million Views At Vevo In Just It’s First 8 Early Morning Hours Since It’s Midnight (ET) Global Release.

Watch “Mi Gente” Now On VEVO OrYouTube

Watch J Balvin’s New (Fantastic) Video ‘Mi Gente’: J Balvin’s new single “Mi Gente” (My People), featuring French artist Willy William, dropped today along with its fantastically styled video. And we love it. Balvin has long stretched the boundaries of reggaeton, and here, he busts them wide open with genre-bending beats that fuse African, electronic and Caribbean sensibilities. The video, an explosion of color and dance featuring people from around the globe, is all about unifying through music…With various cameos, including Italian millionaire Gianluca Vacchi, this is one fun ride.”BILLBOARD

“J Balvin is at it again! The Colombian star just released his new infectious single and music video for “Mi Gente” featuring Willy William. The video is bright and as much fun as the song itself. .. Gianluca Vacchi is not the only famous friend that supported the new song. In fact, celebrities like YandelAnittaJesse and Marcelo Vieira Jr all supported the launch via social media.” – E! News

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Even Before The Song’s Midnight Release, “Mi Gente” Caused An International Viral Sensation With Brief Dance Teasers On J Balvin’s Instagram Chalking Up Over 10 Million Views In Recent Days

 

” ‘Mi Gente’ is a song that embodies a special moment in music – a new sound of a Latino culture on the rise and being embraced globally.  By erasing barriers of races, colors, continents, genres or languages, we can achieve the whole world moving their head to the same beat. We hope ‘Mi Gente’ can provide that beat.” 

J Balvin

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With the second-generation reggaeton sound he has pioneered skyrocketing around the world, Colombian Superstar J BALVIN (“the biggest breakout act Latin music has seen in many years”) has again added to his distinguished collaboration list (Justin Bieber, Pharrell Williams, Ariana Grande, Major Lazer & many more) by teaming with famed French artist/DJ/producer WILLY WILLIAM for the dynamic new single “Mi Gente” (My People). Globally released earlier today at Midnight Eastern Time, “Mi Gente” has swiftly followed in the footsteps of previous J Balvin smash hits (such as Ay Vamos, Ginza, Safari and more), as the simultaneously unveiled viral video, also starring famed dancing millionaire and J Balvin parcero Gianluca Vacchi, has quickly soared past an astounding Five Million views at Vevo in just its first eight early morning hours of release. Likewise, the song instantly vaulted to #1 on the iTunes Charts in Colombia, Chile, Egypt and more.

Frequently praised within the European pop world, Willy William was the most Shazammed French artist in the world for 2016, and the social app’s #5 overall global artist.  Willy’s recent singles have notched multiple gold, platinum and multi-platinum certifications across Europe, and with the theme song of the last football Euro Cup to his credit, William recently notched a rare double-diamond certification.  Willy William is signed to Scorpio Music, who has produced “Mi Gente” and the visually captivating video.

This week has also seen J Balvin’s landmark multi-platinum album ENERGIA reach the 1-Year mark on Billboard‘s “Top Latin Albums” Chart – where it STILL impressively sits at #3 after 52 weeks. Upon its release, ENERGIA debuted at #1 on the iTunes charts in 16 different countries, and went on to win the Latin Grammy Award for Best Urban Album, and chart as #1/ “Most Consumed” Latin album of the year for 2016. ENERGIA has  also helped J Balvin collect SEVEN #1 Latin singles thus far, including a GUINNESS WORLD RECORDS recognizing “GINZA” for “The Longest stay at No.1 on Billboard’s Hot Latin Songs chart ever by a single artist.” (22 weeks).

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“J Balvin is the biggest breakout act Latin music has seen in many years” – Billboard

“Making Reggaeton Global – [J Balvin] is rewriting the rules of what it means to be a Latin music superstar in the era of smartphones and social media” – New York Times

“The runaway crossover success this summer of “Despacito” ….represents the ultimate triumph for [the] version of reggaetón, pioneered by Colombian MC J Balvin.”- MTV News

J Balvin [is] the face of modern Reggaeton, [and] his electric Energîa is a record that renders that claim an understatement.  Balvin’s music strikes an uncommon balance between old sounds and new subject matter…Balvin, knows that energy transcends language.”  – Pitchfork

“Few artists have made a bigger impact on Latin pop in recent years than José ‘J’ Balvin. …On Energía, instead of relying on crass imagery… Balvin gave the Caribbean genre a more elegant spin… J Balvin’s breakthrough album spends 45 minutes lighting up the dance floor … Veneno’ is a brash slice of Latin trap; crossover track ‘Safari” ‘is a slinky club number dripping in pre-coital sweat; and the provocative ‘Ginza,’ with its deliciously liquid beat, is among the finest three minutes in reggaetón history… the anthemic love letter to reggaeton ushered in a new era for the genre”. – Rolling Stone

J Balvin is part of a new generation… you could call him reggaeton’s answer to Drake or Kanye West… he’s expanded reggaeton to become a consistent part of the pop landscape all over the world.”  FADER (cover profile)

one of the hottest Latin artists in the world … continually dominating the charts… …a latino talent with a penchant for fashionable attire and an alluring reggae-ton flare… J Balvin stands out.” THE SOURCE

“J Balvin’s polished urban singles and best-selling albums have made him a top-tier Latin artist… [Energia is] an international blockbuster…’Ginza’ famously spent 22 consecutive weeks atop Billboard’s Hot Latin Songs chart…certifying Balvin’s credentials asthe hottest artist in Urban Latin music worldwide. The Colombian is indeed the most successful of a new generation of reggaeton artists” – All Music