Press Release
  • April 15, 2019

J BALVIN AT COACHELLA: “A MONUMENTAL ACHIEVEMENT”

“one of the most eye-popping and elaborate sets ever to be immortalized on festival’s stage… [it] was a monumental achievement — one of the greatest Coachella has ever seen… and yes, that includes Beyoncé.” -Variety

J BALVIN “Made History” Bringing Reggaeton To The Main Stage Of Coachella Saturday In A “Triumphant, Astonishing, Surreal, High-Octane, Mass Moment of Latinx Pride.”

“It took us 15 years to get here… My name is J Balvin from

Medellin Colombia, and I’m proud to be Latino” – J Balvin taking the Coachella Stage

With A Groundbreaking Visual Production Designed in Conjunction With The FriendsWithYou Art Collective,  J Balvin Celebrated Latin Culture, Paid Homage To The Early Pioneers Of Musica Urbano, And Brought Up Special Guests Rosalia And Sean Paul In A Landmark Coachella Performance

-Coachella House Photos Available At Getty Images

 

Continuing To Support His Artistic Friends & Collaborators, J Balvin Also Made A Surprise Appearance With Bad Bunny on Sunday, And Will Join Sean Paul TONIGHT On CBS’ “The Late, Late Show With James Corden”

J BALVIN Will Return To The Main Stage Of Coachella For Weekend Two On Saturday, April 20th at 7:15pm PT

“J Balvin led the Latin pop wave at Coachella – If Coachella is in the throes of globalizing, no artist better represents the future of the fest than J Balvin. The Colombian pop-reggaeton crossover just played the most high-profile set of any Spanish-language act in Coachella‘s history. On Saturday, Balvin made his case that old limits around language and genre don’t matter — and they might actually point the way to the future….Balvin’s set was an assertion: that Spanish-language, Latin American artists are as much a part of the mainstream in the U.S. as anyone… Plenty of Spanish-language acts have played here before, but none had the hits and self-assertion that Balvin did about his own place in pop. There’s a reason Beyoncé wanted in on his remix: artists like Balvin are bigger than their own genre scenes or regions. They represent the coming future of Latin and global pop where language is less a barrier than an invitation. There’s no better place to prove that than the biggest stages at Coachella, and in this pointedly global year, they’re making their case with aplomb.”Los Angeles Times

 

J Balvin Schools Coachella on Latin Music With Astonishing, Surreal Set. Latin music has had its biggest-ever presence on the Coachella stages this year. But Colombian superstar J Balvin — who joined Beyoncé onstage last year during her iconic headlining Coachella set for a remix of his smash ‘Mi Gente’ — led the way Saturday with one of the most eye-popping and elaborate sets ever to be immortalized on festival’s stage… “We’ve been waiting 15 years for this!,” Balvin shouted, and spoke of his pleasure at hearing Spanish sung on the Coachella stage. His set was a monumental achievement — one of the greatest Coachella has ever seen … and yes, that includes Beyoncé.” – VARIETY

 

“The Best Things We Saw At Coachella… J Balvin Repped Latino Gangs Old and New in Vibrant Saturday Set – The Colombian superstar made history at the Coachella Stage… J Balvin claimed Coachella for himself on Saturday night, with a high-octane show at sundown. The Colombian superstar and reggaeton revolutionary came stocked with an arsenal of original hits, as well as classics from throughout his beloved genre’s near 25-year history. Populated by plushies, dinosaurs and a ginormous doll, Balvin’s stage took the form of both an idyllic cartoon utopia and demented, psychedelic toy box… a smash success with the audience…culminating in a mass moment of Latinx pride.” – Rolling Stone

 

“J Balvin’s set was a triumphant introduction of Latin music into Coachella’s wide-reaching festival platform, and Balvin’s stage banter was almost exclusively versed in Spanish. Very little was lost in translation, thanks to the help of art collective FriendsWithYou, whose stage setup was an anime-like overflow of jovial sensory triggers: ballooning cartoon characters, a horse-sized duck that Balvin rode across the stage, and a slew of background dancers all decked the set out with pop culture ambition. It was a total joy.”- Consequence of Sound

 

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PRESS

Carlos ‘Charly’ Perez | carlos.perez@umusic.com

Albert Piedrahita | albert.piedrahita@umusic.com