Newly Released “Morado” Single & Video Soars at YouTube, J Balvin & Takashi Murakami Partner For Limited Edition Streetwear Line, J Balvin Receives NINE Premio Lo Nuestro Nominations , and“RITMO (Bad Boys For Life)” Is The #1 Latin Song In The Country For A Third Straight Week, And Takes Over #1 On The Dance/ Electronic Streaming Songs Chart. J BALVIN’s First Single & Video of 2020 Is An Instant Hit With Fans And Critics, as “MORADO” (Purple) Is Hailed As “Straight Heat” & Already Collected Over 15 Million YouTube Views in Its First Four Days “Editor Rating: VERY HOTTTTT - J Balvin comes with straight heat. …J Balvin had a hell of a run in 2019. Clearly, he's keeping the momentum going in 2020. Continuing the ‘Colores’ series, he comes through with a vibrant anthem that will undoubtedly keep you anticipating for his upcoming album.”-Hot New Hip-Hop “J Balvin is a Monarch of Mauve in ‘Morado’ … On his groovy new reggaeton jam… J Balvin's the king of his massive castle... Being a ruler has never looked so sleek and stylish” – MTV News “J Balvin aims to continue his winning streak … ‘Morado’ is a work of gothic reggaeton… and the new video evokes the ultra-luxe aesthetic of classic Biggie videos.”-Rolling Stone “Going by the breezy, instantly satisfying sounds of ‘Morado’, Reggaeton giant J Balvin’s reign is not ending anytime soon.” – Brooklyn Vegan Last Friday saw J Balvin release his new single and video “Morado” (“Purple”), a second chapter in his new series of releases presenting new music as distinctive colorscapes. Once again working with favorite and frequent creative collaborators such as SKY (song producer and co-writer), video director Collin Tilley, and Takashi Murakami (artwork), J Balvin continues to develop his globally embraced distinctive style of Reggaeton – this time with an upbeat intimate party invitation in color appropriate regal surroundings. The strong reaction to “Morado” has been immediate, with wide critical praise, and fans quickly generating over 15 Million YouTube views in its first four days of release. Simultaneously, last fall’s ‘head-spinning and hypnotic’ “Blanco” video has just surpassed 100 million YouTube views.