Press Release
  • May 26, 2017


ChinchillosCoverMiami, FL – Machete Music, Universal Music Latin Entertainment’s record label signed the first cumbia alternative band of the island to its catalog approximately 1 year. Originally from Santurce PR, Los Chinchillos del Caribe has created their own version of cumbia. The group consists of “King Chinchillo” (Ray C. Rodriguez – Voz), “Sr. Bizarro” (Luis M. Velandia – Voz), “Sr. Klavera” (Rubén Avilés – Hipe Man), “Sr. Jacinto” (Damian Feliciano – Coros/Hipe/Guiro) and  “La Leyenda” (Alex Vélez – Guitarra). The group was created as a result of the strike of the University of Puerto Rico in 2009. The band members joined the student protest due to increase in the enrollment of the country’s 1st educational institution.


“What began as an act of protest became the first musical proposal of cumbia in PR.” Our project shows us what we really are: we have cumbia, mixed with reggaetón, rock, merengue ripiao, salsa and moombathon. Not many people understood at first but it is gaining acceptance in the street of PR and little by little we caught the attention of several producers and brands in PR.The project began to grow and we had to look for someone to trust the project and that’s where we signed with Jafet Santiago and Sparkof Entertainment “said Ray C. Rodriguez AKA” King Chinchillos”.

“The group is one of the most innovative groups that has come out of PR since Calle 13 in 2005. Our job was to bring a group of producers that understood the vision of the band and bring it to the sound level that we wanted. The producers of the album are: ASID The Producer, The Julca Brothers (Ricky Martin, Pauline, David Bisbal) DJ Blass (Daddy Yankee, Nicky Jam, Wisin y Yandel) Echo (Fat Joe, Pitbull, Daddy Yankee, La Mala Ray C. Rodriguez and finally joined Toy Selectah (Control Machete, Diplo, Manu Chao, Cypress Hill, Cafe Tacvba, Calle 13, Vico C, Orishas), Happy Colors (Diplo), Felian, Juanes) to give the final touches to the alternative Cumbia proposal that we want to present to the world. The mastering was in charge of Frank El Medico (Diplo, Major Lazer, Calle 13, Daddy Yankee). At the end this album is a reflection of all those masterminds ” Jafet Santiago, Group Manager And Executive Producer of the Sparkof / Machete Music / Universal Music Latin Entertainment strategic alliance.



The album released today, May 25th and is titled “El Pugilato”, in clear reference to the current situation in the country and how complicated it was to be able to unite all the producers of the album. The first single “Pelao” was released digitally to the market on December 9 on all platforms and at the same time that the video was released on Vevo. The video was directed by Robin Rosario and used different locations in Puerto Rico. The single will begin to be heard on the radio in the summer of 2017.